Why W.A.R and what’s the significance of the name?
W.A.R is much more than an awesome name for a bicycle brand. It stems from the very beginnings of the Ross Bicycle’s family legacy, dated all the way back to 1940. That was the year Albert Ross launched “Ross Galvanizing Works.” The company originally was in the business of manufacturing pipes, ammunition boxes, fittings and galvanizing the U.S Military’s ships for World War II. Albert Ross was a true patriot in every sense of the word. He was also a brilliant business man, caring father and dedicated American. His love and passion for our country was a big aspect in every part of his life. During World War lI, he was set on helping the United States and the Allied Forces claim victory, by doing everything he could with his company to support our armed forces.
The name and brand W.A.R is a tribute to Albert Ross, those that have given their lives for freedom, our Veterans, and all that have helped pursue an end to tyranny, across the world. The passion Albert Ross had, lives on through his grandson Randy Ross and great grand son Shaun Ross; the founders of W.A.R. (We Are Riders)
We Are Revolutionary, We Are Ross, We Are Riders!